Kwihlabathi lanamhlanje elikhawulezayo ledijithali, amashishini ahlala efuna iindlela ezintsha zokubamba ingqalelo yabaphulaphuli abajolise kubo kwaye aqhube ulwazi lophawu.Kulo phulo lokubonakala, ukukhangisa kweempawu kuye kwavela njengesixhobo esinamandla sokudibanisa nabathengi kwiindawo zombini kunye nedijithali.
Imiqondiso yentengiso esebenzayo ayinakuphikiswa, ibonelela ngomdibaniso owahlukileyo wesibheno esibonakalayo kunye nemiyalezo ekujoliswe kuyo edibana nabaphulaphuli kuzo zonke iindidi zabantu.Ukusuka kwiibhilibhodi zemveli ukuya kwimiboniso yedijithali eguqukayo, imiqondiso iye yavela ukuze ihlangabezane neemfuno eziguqukayo zabathengisi kunye nabathengi ngokufanayo.
Enye yezinto eziphambili eziqhuba ukusebenza kakuhle kwemiqondiso yentengiso kukukwazi kwayo ukuhambisa imiyalezo enefuthe kwiindawo ezineendlela ezininzi.Nokuba sisitrato esiphithizelayo sesixeko okanye indawo yokuthenga exineneyo, imiqondiso itsala ingqalelo kwaye inikezela ngemiyalezo yebrendi ngokuchanekileyo nangokucacileyo.Ngokubeka ngobuchule imiqondiso kwiindawo apho abathengi ekujoliswe kubo banokuzibona, amashishini anokwandisa ukubonakaliswa kwawo kunye nokufikelela.
Ngaphaya koko, ukuguquguquka kwentengiso yeempawu kuvumela iibrendi ukuba zilungelelanise imiyalezo yazo kubaphulaphuli abathile kunye neziganeko.Iimpawu zedijithali eziguqukayo, ngakumbi, zibonelela ngamathuba angapheliyo okudala kunye nokwenza ngokwezifiso.Ngokukwazi ukuhlaziya umxholo ngexesha langempela, amashishini anokulungelelanisa imiyalezo yawo ukuze abonise iindlela zangoku, ukukhushulwa, kunye neziganeko, ukuqinisekisa ukufaneleka kunye nokuzibandakanya.
Ukongeza kwisibheno sayo esibonakalayo, intengiso yeempawu ikwabonelela ngeziphumo ezinokulinganiswa kumashishini ajonge ukulandelela ukusebenza kwamaphulo abo.Izixhobo zokuhlalutya eziphucukileyo zenza ukuba abakhangisi babeke iliso kwiimethrikhi ezifana nemibono, ukubandakanyeka, kunye namazinga okuguqulwa, ukubonelela ngengqiqo ebalulekileyo kwi-ROI yotyalo-mali lwabo lweempawu.
KwiScreenage, siyakuqonda ukubaluleka kokusebenza kwentengiso yemiqondiso kwindawo yentengiso yanamhlanje ekhuphisanayo.Njengomboneleli okhokelayo wezisombululo zemiqondiso yedijithali, sixhobisa amashishini ukuba asebenzise amandla onxibelelwano olubonakalayo ukukhulisa ukubonakala kwebhrendi kunye nokuqhuba ukubandakanyeka kwabathengi.
Itekhnoloji yethu yedijithali yeempawu zedijithali idibanisa izinto ezibonakalayo ezimangalisayo kunye neenkqubo zokulawula umxholo, okuvumela amashishini ukuba enze amava e-brand entywilayo atsala abaphulaphuli kwaye ashiye umboniso ongapheliyo.Nokuba yivenkile ethengisayo, iofisi yeshishini, okanye indawo yangaphandle, izisombululo zethu zemiqondiso enokwenziwa ngokwezifiso ziyilelwe ukuhlangabezana neemfuno ezizodwa zomthengi ngamnye.
Ukusebenza kwentengiso yemiqondiso kuyaqhubeka ukuba namandla okuqhuba kwiindlela zokuthengisa zangoku.Ngokusebenzisa impembelelo yembonakalo, imiyalezo ekujoliswe kuyo, kunye neziphumo ezinokulinganiswa ezibonelelwa ngentengiso yemiqondiso, amashishini anokuphakamisa ubukho bophawu lwawo kwaye anxibelelane nabathengi ngeendlela ezinentsingiselo.Kwi-Screenage, sinebhongo ngokuba phambili kolu shishino lunamandla, sincedisa amashishini ukuba avule amandla apheleleyo entengiso yeempawu ukuze afezekise iinjongo zawo zentengiso.
Yamkela ikamva lokubonwayounxibelelwano kunye Screenagekwaye babone amandla enguqu abawanikezelayo.
Ixesha lokuposa: Apr-02-2024
