Kwihlabathi lanamhlanje elikhawulezayo, amashishini ahlala ekhangela iindlela ezintsha zokubamba ingqalelo yabathengi.Iimpawu zedijithali zangaphandleyindlela esebenzayo ekhulayo ekuthandeni.Le miboniso itsala amehlo ibekwe ngobuchule kwiindawo ezinabantu abaninzi, njengeevenkile ezithengisa ukutya, ukutsala abantu abaninzi nabahlukeneyo.Kule bhlog, siza kuphonononga indima yeempawu zedijithali zangaphandle kwigrosari kunye nentengiso yohlobo kunye nokuba ingatshintsha njani umdlalo kumashishini.
I-DOOH: IiNqanaba eziPhambili zoKutya kunye neNtengiso yeBrand
Intengiso yeDigital ngaphandle kwekhaya (DOOH) ibe yeyona nto iphambili kwigrosari kunye nentengiso yohlobo.Njengoko ukuthengwa kwe-intanethi kuqalisa, iivenkile zezitena kunye nodaka zikhangela iindlela zokuphucula amava evenkile kwaye zibandakanye abathengi.Iimpawu zedijithali zangaphandle ziye zavela njengesisombululo esisebenzayo kulo mngeni.Ukubamba ingqalelo yabathengi ngelixa besiya kuthenga ubisi okanye nayiphi na enye igrosari, amashishini asebenzisa imiqondiso yangaphandle yedijithali ukubonisa iintengiso, ulwazi lwemveliso, kunye nomxholo obandakanyekayo.Akunjalo kuphela oku kwandisa i-traffic yeenyawo, ikwanceda ii-brand ezidibanisa nabathengi kwindawo yokuthengisa.
Ngaphandle kokuthengiswa kwegrosari, imiqondiso yedijithali yangaphandle ikwadlala indima ebalulekileyo ekuthengisweni kohlobo.Amashishini asebenzisa le miboniso iguquguqukayo ukunyusa ulwazi lophawu, ukukhuthaza iimveliso ezintsha kunye nokubandakanya abathengi ngomxholo osebenzisanayo.Nokuba yibhilibhodi yedijithali kwisitalato esixakekileyo okanye ibhodi yemenyu yedijithali ngaphandle kwevenkile yokutyela, imiqondiso yangaphandle yedijithali inokuba nefuthe elibonakalayo kulwazi lohlobo kunye nokubandakanyeka kwabathengi.
Umboniso: uMvelisi weMiqondiso yeDijithali
I-Screenage ngumvelisi ohamba phambili we-digital signage phambili kwi-revolution ye-digital signage revolution.Uzibophelele ekuveliseni izinto ezintsha kunye nomgangatho, i-Screenage ibonelela ngamashishini ngemiboniso yedijithali yangaphandle ehlala ixesha elide, edlamkileyo kwaye eguquguqukayo.Ingaba ludonga lwevidiyo ye-LED, ii-kiosks ezisebenzisanayo okanye iibhodi zemenyu yedijithali, i-Screenage inikeza uluhlu olubanzi lwezisombululo zeempawu zedijithali zangaphandle ukuhlangabezana neemfuno ezizodwa zamashishini.
Ikamva leempawu zedijithali zangaphandle
Njengoko itekhnoloji iqhubela phambili, ikamva leempawu zedijithali zangaphandle libukeka liqaqambile kunangaphambili.Ngeempawu ezinjengohlaziyo lomxholo wexesha lokwenyani, uhlalutyo lwabaphulaphuli, kunye nokusebenzisana, amashishini anokudala amava ajolise kakhulu kunye nabenzelwe abantu abathengi babo.Khawufane ucinge uhamba udlula kwibhodi yedijithali engabambi kuphela ingqalelo yakho ngemifanekiso emangalisayo, kodwa ikwabonelela ngeentengiso ezenzelwe wena ngokusekelwe kwimikhwa yakho yokuthenga.Eli nqanaba lokwenziwa ngokwezifiso liba yinyani kwiimpawu zedijithali zangaphandle, kwaye amashishini azimisele ukusebenzisa le teknoloji ukuze ahlale phambi kokhuphiswano.
Ukudityaniswa kweempawu zedijithali zangaphandle kunye negrosari kunye nokuthengisa uphawu kuhlengahlengisa indlela amashishini anxibelelana ngayo nabathengi.Ukusuka ekuphuculeni amava evenkile ukuya ekudaleni unxibelelwano lwebrand ekhumbulekayo, imiqondiso yangaphandle yedijithali ingqinwe njengesixhobo esinamandla sokuqhuba intengiso kunye nokwakha intembeko yophawu.Njengoko amashishini eqhubeka nokwamkela obu buchwephesha, silindele ukuba imiqondiso yedijithali yangaphandle ibe nobuchule ngakumbi kwaye ibe nefuthe kwixesha elizayo.
Ukuqukumbela, imiqondiso yedijithali yangaphandle ayingomkhwa kuphela, kodwa kunye notyalo-mali lobuchule kumashishini ajonge ukwandisa iinzame zawo zokuthengisa.Iimpawu zedijithali zangaphandle ziye zaba yinto ephambili yegrosari kunye nokuthengiswa kwebrand kunye nokukwazi kwayo ukubandakanya abaphulaphuli, ukuhambisa imiyalezo ekujoliswe kuyo kunye nokuqhuba ukuthengisa.Njengoko ishishini likhula kwaye itekhnoloji iqhubela phambili, sinokucinga kuphela amathuba angenasiphelo ukuba imiqondiso yedijithali yangaphandle iya kuzisa kumashishini nakubathengi.Vumela i-Screenage ibe liqabane lakho kwaye usebenzise amandla ophawu lwangaphandle lwedijithali kwishishini lakho.
Yamkela ikamva lokubonwayounxibelelwano kunye Screenagekwaye babone amandla enguqu abawanikezelayo.
Ixesha lokuposa: Jan-17-2024
