Kwimeko yedijithali yanamhlanje eguquka ngokukhawuleza, kuya kucaca ngakumbi ukuba ishishini ngalinye liyinethiwekhi yentengiso.Ngokunyuka kwentengiso yeprogram kunye neteknoloji ye-AI, ukuthengiswa kweempawu zedijithali kuqhuba utshintsho olusisiseko.Njengoko iinkampani ezininzi ziwamkela amandla eidijithali ngaphandle kwekhaya (DOOH) intengiso, amathuba okujoliswe kuko, ukuthengiswa kobuqu kuyaqhubeka ukwanda.
U-Ari Buchalter, i-CEO kwi-Place Exchange, usanda kujoyina umhleli we-Digital Signage Namhlanje uDaniel Brown kudliwano-ndlebe lomsindo ukwabelana ngolwazi kwihlabathi elihlala litshintsha lentengiso yeempawu zedijithali.Kwingxoxo, baphonononge indlela intengiso yenkqubo kunye netekhnoloji ye-AI iphinda ichaze indlela amashishini anxibelelana ngayo nabaphulaphuli bawo ngophawu lwedijithali.
NjengoMlawuli oyiNtloko wePlace Exchange, uBuchalter wongamela utshintshiselwano oluhamba phambili lwenkqubo yentengiso yedijithali ngaphandle kwekhaya, okwenza ukuba afaneleke ngokukodwa ukukhanyisa kwiindlela zamva nje kunye nokuqhubela phambili kwishishini.Ngobuchule bakhe, uBuchalter unikezele ngengqiqo ebalulekileyo kwiindlela amashishini anokusebenzisa ngayo inkqubo kunye neteknoloji ye-AI ukudala iimpembelelo zentengiso yeempawu zedijithali.
Kwimarike yanamhlanje ekhuphisanayo, amashishini ahlala ekhangela iindlela ezintsha zokuma kwaye athimbe ingqalelo yabathengi.Intengiso yemiqondiso yedijithali inika ithuba elikhethekileyo lokubandakanya abaphulaphuli kwiindawo zikawonke-wonke, ukufikelela kubo xa bephumile kwaye bemalunga kwaye bayamkela kakhulu imiyalezo yokuthengisa.Ngokudibanisa intengiso yenkqubo kunye netekhnoloji ye-AI, amashishini anokwenza imiyalezo yawo ibe yeyakho, ajolise kumanani abantu, kwaye alinganise ukusebenza kwamaphulo abo ngokuchanekileyo okungazange kubonwe ngaphambili.
Enye inkampani ephambili kolu tshintsho lweempawu zedijithali yiScreenage, umvelisi okhokelayo weempawu zedijithali.Ngokugxininiswa kwi-innovation kunye neteknoloji yokusika, i-Screenage inceda amashishini avule amandla apheleleyo eentengiso ze-digital signage.Ngokudibanisa ubuchule babo kwi-hardware kunye nezisombululo zesoftware ngamandla entengiso yeprogram kunye nethekhnoloji ye-AI, iScreenage ixhobisa amashishini ukuba enze amava okuthengisa aguqukayo, anefuthe.
Ngobudlelwane babo kunye ne-Place Exchange, i-Screenage iyakwazi ukubonelela amashishini ngendlela engenamthungo, esebenzayo yokuthenga nokuthengisa i-inventory ye-digital out-of-home intengiso.Ngokusebenzisa iteknoloji yeprogram, amashishini anokufikelela kuluhlu olubanzi lwamathuba eempawu zedijithali, ukufikelela kubaphulaphuli kwiindawo eziphezulu zetrafikhi kunye nemiyalezo ejoliswe kuyo, efanelekileyo.Ngokukwazi ukulinganisa ukusebenza kwephulo ngexesha lokwenyani, amashishini anokuphucula izicwangciso zawo zentengiso ngempembelelo enkulu kunye nembuyekezo kutyalo-mali.
Ukudityaniswa kwentengiso yeprogram, iteknoloji ye-AI, kunye neempawu zedijithali zilungisa kwakhona indlela amashishini adibanisa nabaphulaphuli bawo kwiindawo zoluntu.Ngokusebenzisa amandla edatha kunye ne-automation, amashishini anokuhambisa imiyalezo efanelekileyo ngakumbi, eyenzelwe wena kubathengi, ukudala unxibelelwano olunentsingiselo kunye nesenzo sokuqhuba.Njengoko ishishini lemiqondiso yedijithali liqhubeka nokuvela, kucacile ukuba inkqubo kunye netekhnoloji ye-AI iya kudlala indima ephambili ekubumbeni ikamva lentengiso.
Ukuvela kwentengiso yeempawu zedijithali ayinakuphikiswa, kwaye ukufakwa kwentengiso yenkqubo kunye netekhnoloji ye-AI kuvule amathuba amatsha okuba amashishini anxibelelane nabaphulaphuli babo ngeendlela ezinentsingiselo.Njenge-CEO ye-Place Exchange, u-Ari Buchalter uphambili kolu tshintsho, enika ulwazi oluxabisekileyo malunga nokubanakho kwenkqubo kunye neteknoloji ye-AI kwishishini leempawu zedijithali.Ngeenkampani ezifana ne-Screenage ekhokela intlawulo kwizisombululo zeempawu zedijithali ezintsha, amashishini anethuba lokunyusa oku kuqhubela phambili ukwenza amaphulo eentengiso anefuthe kwaye afikelele kubaphulaphuli abajolise kubo ngokuchaneka okungazange kubonwe ngaphambili kunye nokufaneleka.Ixesha leshishini ngalinye njengenethiwekhi yentengiso lilapha, kwaye ikamva lentengiso yeempawu zedijithali lizaliswe ngamathuba angapheliyo.
Yamkela ikamva lokubonwayounxibelelwano kunye Screenagekwaye babone amandla enguqu abawanikezelayo.
Ixesha lokuposa: Jan-10-2024
