Kumhlaba wanamhlanje wokhuphiswano lwentengiso, ukuhlala uphambi kwegophe yeyona nto iphambili kwimpumelelo.Njengoko ukuziphatha kwabathengi kuqhubeka nokuguquka, abathengisi kufuneka balungelelanise izicwangciso zabo ukuhlangabezana neemfuno eziguqukayo zemarike.Esinye isisombululo esitsha esiye safumana i-traction kwiminyaka yamuva nje yivenkile yokuthengisa iimpawu zedijithali.
Kwi-Screenage, siyakuqonda ukubaluleka kokwenza amava anomdla kwivenkile aqhuba ukubandakanyeka kunye nokukhuthaza ukuthengisa.Yiyo loo nto sinikezela ngoluhlu olubanzi lwezisombululo zemiqondiso yedijithali eyenzelwe ngokukodwa indawo yokuthengisa.
Ukuphucula ukuSebenza koMthengi
Iimpawu zedijithali zevenkile zisebenza njengesixhobo esinamandla sokubamba ingqalelo yabathengi kunye nokuphucula amava abo okuthenga ngokubanzi.Ngokubeka ngobuchule imiboniso yedijithali kuyo yonke ivenkile, abathengisi banokunxibelelana ngokukuko iintengiso zentengiso, ulwazi lwemveliso, kunye nemiyalezo yebhrendi ngendlela ebonakalayo enyanzelisayo.
Isiqulatho esinamandla njengeevidiyo ezicacileyo, iidemos zeemveliso ezisebenzisanayo, kunye nexesha lokwenyani leendaba zoluntu zokutya zinokudityaniswa ngokungenamthungo kwimiboniso yeempawu zedijithali ukuze kutsalwe abaphulaphuli kunye nokukhuthaza ukusebenzisana.La mava antywilayo awabambi kuphela ingqalelo yabadlulayo kodwa anyusa ixesha lokuhlala kwaye akhuthaze ukuthenga ngokungxama.
Iintengiso zokuqhuba kunye neNgeniso
Ukongeza ekuphuculeni ukubandakanyeka kwabathengi, ivenkile yokuthengisa imiqondiso yedijithali inerekhodi eqinisekisiweyo yokuqhuba ukuthengisa kunye nengeniso kumashishini.Ngokubonisa iimpawu zemveliso, izibonelelo, kunye nokukhushulwa kwifomathi ebandakanyekayo nebonakalayo, abathengisi banokuchaphazela izigqibo zokuthenga kunye nokunyusa amaxabiso okuthengiselana okuphakathi.
Imiboniso yamaxabiso aguqukayo kunye nohlaziyo lwe-inventri yexesha lokwenyani lwenza abathengisi balungelelanise izicwangciso zamaxabiso ngokukhawuleza, ukuqinisekisa ukukhuphisana kunye nokwandisa inzuzo.Ngaphaya koko, intengiso ekujoliswe kuyo ngokusekwe kubume boluntu kunye nezinto ezikhethwayo zivumela abathengisi ukuba bazise izinto zobuqu ezihambelana nabathengi, ekugqibeleni baqhube amazinga okuguqulwa kunye nokunyusa intengiso.
Ukudala amava eBrand akhumbulekayo
Kwixesha lanamhlanje ledijithali, abathengi banqwenela amava ophawu lwenyani ahambelana neenqobo zabo kunye nolangazelelo lwabo.Ivenkile yokuthengisa imiqondiso yedijithali inikezela abathengisi ngeqonga lokubonisa uphawu lwabo lwentengiso kunye nokudibanisa nabathengi kwinqanaba elinzulu.
Ukusuka ekubenilisa amabali antywilayo ukuya kumiliselo olwenziwayo, imiqondiso yedijithali yenza ukuba abathengisi benze amava ophawu akhumbulekayo ashiya umbono ongapheliyo kubathengi.Ngokulungelelanisa umxholo wedijithali kunye nomyalezo we-brand kunye nexabiso, abathengisi banokwakha ukunyaniseka kwe-brand kunye nokukhuthaza ubudlelwane bexesha elide kunye nabaphulaphuli abajoliswe kubo.
Ukuziqhelanisa noTshintsho lweendlela
Enye yeenzuzo eziphambili kwivenkile yokuthengisa iimpawu zedijithali kukuguquguquka kwayo kunye nokulinganisa.Nokuba isungula umgca omtsha wemveliso, ikhuthaza unikezelo lwamaxesha onyaka, okanye ihlaziya uyilo lwevenkile, iimpawu zedijithali zinokulungiswa lula kwaye zilungiswe ukuze zivumelane neentsingiselo eziguqukayo kunye neenjongo zoshishino.
Iinkqubo zokulawula umxholo osekelwe kwifu (CMS) zivumela abathengisi ukuba balawule ukude kwaye bahlaziye umxholo weempawu zedijithali kwiindawo ezininzi ngexesha langempela, ukuqinisekisa ukuhambelana kunye nokuhambelana kulo lonke uphawu.Oku buchule kunye nokuguquguquka kwenza ukuba abathengisi bahlale beguquguqukayo ebusweni bokuguquguquka kweemarike kunye nezinto ezikhethwa ngabathengi.
Ukuqukumbela
Ivenkile yokuthengisa imiqondiso yedijithali imele inguqu yomdlalo enokuthi ikwazi ukuguqula ishishini lokuthengisa.Ukusuka ekuphuculeni ukuzibandakanya kwabathengi kunye nokuqhuba ukuthengisa ukuya ekudaleni amava ophawu olukhumbulekayo kunye nokuziqhelanisa nokutshintsha kweentsingiselo, izibonelelo zeempawu zedijithali azinakuphikiswa.
Kwi-Screenage, sizimisele ukunceda abathengisi basebenzise amandla eempawu zedijithali ukuvula amathuba amatsha okukhula kunye nempumelelo.Ngoluhlu lwethu olubanzi lwezisombululo zemiqondiso yedijithali kunye nobuchule kwishishini lentengiso, sixhobisa amashishini ukuba enze amava antywilayo evenkileni athimba abaphulaphuli, aqhube ukuthengisa, kwaye aphakamise uphawu lwawo kwindawo ephezulu.
Yamkela ikamva lokubonwayounxibelelwano kunye Screenagekwaye babone amandla enguqu abawanikezelayo.
Ixesha lokuposa: Apr-01-2024
